ABC TV affiliate shoots broadcast segment at LAI International on importance of manufacturing and employment

ABC 15, KNXV-TV, Phoenix, Ariz., is wrapping up production on a manufacturing segment featuring LAI International’s advanced manufacturing technology for its broadcast news program.

The Made in Arizona series is modeled after the parent network’s popular Made in America series broadcast on ABC World News with Diane Sawyer earlier this year, according to Brian Webb, news reporter, for the ABC 15 affiliate in Phoenix. Webb interviewed LAI employees in the segment taped on location at LAI International’s Corporate Headquarters in the Scottsdale Airpark, Scottsdale, and at LAI International production facility in Phoenix, in October 2011.

Webb interviewed Stewart Cramer, president of LAI International, on the importance of supporting employment and maintaining a strong manufacturing base in the United States. Webb also interviewed employees at LAI’s manufacturing facility located in an industrial area of south Phoenix to capture the human element of the work and the complex nature of precision contract manufacturing at LAI.

The photographer used a broadcast-quality video camera set-ups and a compact, shockproof, water-proof, wide-angle unit to shoot close-up video of several manufacturing operations, including five-axis waterjet cutting. The production crew also shot footage of  finishing and assembly operations in the facility.

The piece in the Made in Arizona series is scheduled to air on ABC-15 TV, Phoenix, during sweeps month — the week of November 7, 2011 — and is expected to be available on-line. LAI International will provide a link to the final broadcast production after it goes on line. Stay tuned.

— Matt Kalina | Strategic Marketing Director, LAI International

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